The power of coaching is in the questions you ask. Here are 50 questions organized by coaching phase.
Discovery / Getting to Know the Client (10)
- What brings you to coaching right now?
- If you could design your perfect workday, what would it look like?
- What are you most proud of in your career so far?
- What's the biggest challenge you're facing professionally?
- When do you feel most energized at work?
- What would you do if money weren't a factor?
- How would your colleagues describe your strengths?
- What's one thing you wish you could change about your career right now?
- What does success look like to you - not society's definition, yours?
- What are you tolerating in your professional life that you shouldn't be?
Goal Setting (10)
- Where do you want to be professionally in one year? Three years?
- What's the ONE thing that, if you accomplished it, would make everything else easier?
- What's holding you back from pursuing what you really want?
- On a scale of 1-10, how satisfied are you in your current role? What would make it a 10?
- What skills do you need to develop to reach your goal?
- What's the smallest step you could take this week toward your goal?
- What would you attempt if you knew you couldn't fail?
- What's your "north star" - the thing that guides all your career decisions?
- How will you know when you've achieved your goal?
- What are you willing to sacrifice to get what you want?
Exploration / Career Transition (10)
- What industries or roles are you curious about?
- What transferable skills do you have that apply to your target role?
- Who is already doing what you want to do? What can you learn from them?
- What's the worst that could happen if you make this change? Can you handle that?
- What are your non-negotiables in a new role?
- What's the story you're telling yourself about why you can't make this change?
- If you stay in your current role for 5 more years, how would you feel?
- What does your gut tell you about this decision?
- What information do you need to make a confident decision?
- What would you tell your best friend if they were in your exact situation?
Action / Accountability (10)
- What's one action you'll commit to before our next session?
- What obstacles might get in the way, and how will you handle them?
- Who can support you in this? Have you asked them?
- What did you accomplish since our last session? What got in the way?
- How are you celebrating your progress?
- What did you learn from what didn't work?
- Are you saying yes to this because you want to, or because you feel like you should?
- What's the cost of not taking action?
- How will you hold yourself accountable between our sessions?
- What do you need from me as your coach right now?
Confidence / Mindset (10)
- What limiting belief is holding you back?
- What evidence contradicts that belief?
- When have you overcome a similar challenge before?
- What would the most confident version of you do in this situation?
- Whose opinion are you most worried about? Why?
- What are three things you're genuinely great at?
- What compliments do you consistently deflect? Why?
- If you fully owned your strengths, what would change?
- What's one thing you need to let go of to move forward?
- What are you most excited about right now?
A Question Is an Instrument, Not a Script
A list of questions is only useful if you know what each one is for. Asked at the wrong moment, the best question in the world produces a shrug. The categories below are ordered roughly the way a coaching relationship moves — opening up, narrowing down, testing, and committing.
Opening: Getting the Real Situation
- "What made you decide to do something about this now?"
- "Tell me about a week that felt right. What were you doing?"
- "What would you be doing if this were not a factor?"
- "What have you already tried, and what happened?"
Narrowing: Finding the Goal Under the Goal
- "If you had that tomorrow, what would actually be different?"
- "What would have to be true for this to feel resolved?"
- "Which part of this is the part you keep thinking about at night?"
- "Is this a job problem, a role problem, or a life problem?"
Testing: Where Coaching Earns Its Keep
- "What is the evidence for that?"
- "Whose voice is that?"
- "What would you tell a friend who said that to you?"
- "What is the cost of staying exactly as things are for another year?"
- "What are you afraid the answer is?"
These are the questions that require the most care. They work when the relationship can hold them and they damage trust when asked too early. If in doubt, ask permission first: "Can I push on that?"
Constraints: Separating Real From Assumed
- "Is that a rule or a habit?"
- "Who decided that, and are they still the decision-maker?"
- "What would you need in order to be wrong about that?"
- "What is the actual worst case, written out in full?"
Committing: Turning Insight Into Next Week
- "What is the smallest version of that you could do this week?"
- "What will get in the way, and what will you do when it does?"
- "Who needs to know you have decided this?"
- "How will you know it worked?"
Using Silence Deliberately
The most powerful thing after a good question is nothing. The first answer is usually the prepared one; the second is usually the true one, and it only arrives if you do not fill the gap. If the silence becomes genuinely stuck, "take your time" is better than a new question, because a new question lets both of you off the hook.
Questions to Retire
- "Why did you do that?" — produces defensiveness. Ask "what led to that?"
- Stacked questions — three at once means they answer the easiest one.
- Leading questions — "Don't you think you should...?" is advice wearing a question mark.
- "How does that make you feel?" used reflexively — it can be exactly right, and it can also be a way of sounding like a coach without doing anything.